Marketing for beauty & wellness businesses

Make each service easy to understand

Give customers a clear service page with information about the appointment, preparation, pricing or quote process, and where to go next. Use approved images and explain when a question needs a practitioner.

Advertise an offer you can handle

Use Search to reach people comparing providers, or test Instagram creative when your offer benefits from being shown visually. Choose an audience, destination and follow-up process that match the service and current platform rules.

Make the reply part of the plan

Agree on common answers, who can check availability, and when to escalate a conversation. This matters especially if multiple people share the inbox or different services use different booking rules.