Campaign audit and plan
Review the offer, search demand, service area and any existing account. Agree on the first services, budget and conversions to prioritize.
Paid search for service businesses
Google Ads Management
I build and manage Google Search campaigns around the services you want to sell. The work covers search intent, ad copy, landing-page fit and conversion measurement, so we can see which searches lead to useful inquiries.
What’s included
Show up when people are looking for your service.
Keywords and account structure
Group related search terms by intent and service. Choose match types and build a starting negative-keyword list to filter irrelevant traffic.
Ads and landing-page alignment
Write ads that reflect the search and match the page. Flag missing proof, confusing pricing or a difficult contact step before increasing spend.
Conversion tracking checks
Check that meaningful actions, such as completed forms or eligible calls, are recorded consistently. Discuss CRM or offline feedback when available.
Optimization and reporting
Review search terms, spend and lead feedback. Share what changed, what the results show and what is worth testing next.
The process
How we get started
Review offer and tracking
Agree on what a useful lead looks like, verify the inquiry flow and select the first campaign priorities.
Build and launch
Set up targeting, ads and budget in the account. Check the live destinations and monitor early search terms.
Improve from lead feedback
Compare campaign data with the inquiries you received and use that feedback to revise bids, targeting, copy and pages.
Questions
What to know before getting started
Do I pay Google directly?
Yes. The media budget is paid to Google through the ad account. My management fee is scoped separately.
Can you take over an existing account?
Yes. With access, I can review campaign settings, recent search terms, budgets and conversion actions before recommending what to keep or change.
What budget do I need?
That depends on the service, location and likely cost per click. We can start by reviewing the market, the value of a qualified lead and how much testing the budget supports.
Do you report on lead quality?
Where your team can share outcomes, I use them alongside the ad data. For example, we can distinguish all inquiries from those that are eligible, booked or sold.
Related services
Other ways I can help
02Done-for-you business websites
Website Design & Development
Get a business website built from planning to launch, with responsive design, service pages, contact flows, technical SEO foundations and a clear handoff.
01Customer communication
Live Chat & Instagram DM Management
Outsource website live chat and Instagram DM management. Get human replies, lead qualification, appointment handoffs and follow-up in your brand voice.
Start here
Tell me what you want to improve.
Share what you want to achieve and what you’re working with today.