Work examples
These illustrative scenarios show how I would connect the offer, the page and the follow-up in different service categories.
A first-time visitor wants to understand whether a treatment is suitable and how to book a consultation.
Create a treatment page with clear eligibility and next steps, route sensitive questions to the practitioner, and qualify scheduling inquiries in the inbox.
A local studio offers several session types and needs customers to choose the right location and duration.
Separate the main services on the site, use relevant local Search ads, and ask about the requested session before sending a booking link.
Potential customers have questions about pricing, preparation and the first visit.
Answer recurring questions on the service page, agree which inquiries the team should handle and test a campaign that routes interested people to a consultation.
A specialist has approved work images and needs to turn interest in specific styles into consultation requests.
Test placement-appropriate Instagram creative, then use the first DM reply to clarify the service and offer a next step.
A practice needs to make its consultation process clear for patients comparing local providers.
Match relevant search queries to a focused consultation page and route clinical questions to practice staff. Measure inquiries through the channels the practice can reliably review.
A trainer wants inquiries from people who understand the format and location of the sessions.
Explain formats and availability, test Instagram creative around one offer, and use a short inquiry flow to identify whether the session is a fit.
Start here
Tell me what your business offers and what you want more of, whether that’s inquiries, consultations or bookings.
